Pay Per Click (PPC) Management Services

PPC Marketing

At the heart of direct marketing is developing relationships with the right audience at the right time. PPC Management, or Pay Per Click Management, is a valuable part of any marketing effort both for the exposure to your target audience and the critical audience intelligence a good PPC management campaign provides.
  • In a PPC campaign, you pay Google, Facebook, Linkedin etc however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget.
Video Advertising
The term video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.
PPC Remarketing
Remarketing consists of using a special tracking code to place cookies on the browsers of people visiting your website, and then serving ads to those with that cookie, specifically, on the Display and Search network. It can be a very powerful component of a PPC campaign.
Social Advertising
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications.
Display Advertising
Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads' effect.

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While a new website sometimes takes a lot of time to rank well on search engine result pages (SERPs), solid Pay Per Click campaign management can create traffic almost instantly through use of Google Adwords, Bing Ads and more. Leveraging Paid Search and SEO together helps create synergy and can create a ‘halo effect’ that improves the performance of both channels.